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Case studies

Real situations.
Documented work.

Explore reputation management engagements published by Avita Group, the agency behind Reputation Tuners.

A reputation advisor and client reviewing online search results together

Executive reputation management

From eight negative results to zero.

A technology CEO’s old regional coverage dominated name-based searches. Avita Group developed websites, professional profiles, articles, and publishing opportunities to build a more representative online presence.

3 yearsSustained campaign

5Tracked search variations

0Negative URLs in top 10

The published case study reports that all five tracked queries reached zero negative URLs in the top 10. The work focused on displacement through a stronger content ecosystem, rather than claiming the original coverage was deleted.

Search variation	Negatives at start	Primary URL moved
Full name + city	8	#9 → #27
Last name + city	6	#7 → >30
Full name + city (alt. spelling)	8	#12 → #18
Company + executive name	1	#14 → #21
Executive name + company	1	#13 → #18

Read the original executive case study on Avita Group ↗

Personal reputation management · Private individual

Rebuilding a search presence
beyond one old story.

A private individual had little online presence beyond years-old coverage. Avita Group built a personal website, scheduled articles, profiles, and new imagery, with attention to related name searches.

A woman using her phone, surrounded by personal profiles and photographs

7 monthsCampaign period reported

9 of 10First-page results positive or neutral

0Negative photos in the image pack

The reported change

Measure	February 2026	September 2026
Negative results in top 10	5	1
Negative results in top 20	8	1
Negative photos in image pack	Multiple	0
Original tabloid article position	#2	#9

The approach addressed both text results and images. It did not remove the original reporting. The case study describes an ongoing campaign.

Read Avita Group’s full personal reputation case study ↗

Business reputation management

A law firm builds a stronger search presence.

Avita Group describes a consumer advocacy law firm addressing negative online information connected to a lawsuit. Its campaign created and promoted positive search results while working to reduce the prominence of negative listings.

The reported outcome

The firm reported ongoing, measured improvement. Avita’s published overview does not provide a numerical ranking table for this engagement.

See Avita Group’s published overview ↗

Law-firm professionals featured on a billboard surrounded by online directory listings

Celebrity reputation management

Leo Dotavio: a coordinated content response.

For reality TV personality Leo Dotavio, Avita Group coordinated content, a website, and a presence across social platforms. Its overview reports that negative celebrity information no longer appeared on Google’s first page within 90 days.

This describes first-page visibility in that engagement, rather than deletion of every original source.

Read Avita Group’s case-study overview ↗

What these engagements have in common

A plan built around
the actual search landscape.

The right queries

Identify which name and brand searches bring the issue into view.

Credible content

Develop useful properties and information that reflect the client’s real story.

Continued measurement

Review the target results and adapt the work as visibility changes.

Tell us what you are seeing online. We will help you understand which next steps are relevant to your situation.

Talk about your situation ↗

Let’s find your way forward

Your next chapter
deserves to be seen.

Tell us what’s happening. We’ll help you understand your options and the next steps worth taking.

Start your reputation assessment ↗

Real situations.Documented work.