Take control of your own narrative. Before someone calls, hires, or partners with you, they often search your name. We help individuals and businesses address negative publicity, protect their reputation, and bring their full story into view.
Your reputation is being formed right now — whether you’re involved or not.
Negative content doesn’t sit still. Without active management, it can become more visible. What people find on that first page can influence whether they call, buy, or move on.
94%
of consumers say a negative online review has convinced them to avoid a business.
<10%
of searchers scroll past the first page, according to Avita Group’s ORM overview. Your top results can become your first impression.
45%
of a company’s market value is attributed to its CEO’s reputation, according to executives surveyed by Weber Shandwick.
Fine-tuned to your situation
Less noise. More of what matters.
We assess what’s hurting your name, identify what may be removable, and build the credible content that helps tell a fuller story.
Search results suppression
Help accurate, authoritative pages compete with negative results through focused content and search strategy.
From eight negative results to zero — across every search for a CEO’s name.
A personal incident from years earlier generated regional news coverage that dominated page one for the CEO of a prominent tech company. Rather than fight entrenched publishers on their terms, Avita Group built an ecosystem of positive properties Google preferred to surface. Three years later, no negative URL ranked in the top 10 for any of the five tracked keywords.
“The goal isn’t to hide the truth — it’s to ensure that a person’s full story, not just one chapter of it, is what defines their search presence.”
We don’t start campaigns before we understand the problem.
Every engagement begins with an audit, so every dollar goes toward the strategies that move your specific needle — not a generic playbook.
We listen first, then build the right plan for you
Step 1
Audit & Threat Mapping
Review the pages ranking for your name across Google and Bing, alongside how AI platforms describe you. Prioritize by severity and visibility. For executives, this can mean mapping 5–15 name variations.
Step 2
Custom Strategy
A written plan before any work begins: which results may be removable, which require suppression, realistic timelines, and defined deliverables.
Step 3
Campaign Execution
Content properties, profiles, editorial articles, authentic review campaigns, eligible removal requests, and quality link acquisition — building the authority to compete with negative results.
Step 4
Monitor, Report, Adjust
The position of every tracked negative URL, across each target keyword, every month. We build on what’s working and adjust what isn’t.
What clients say
“Each month we see measured improvement.”
“
Our business was impacted by negative online info generated from a frivolous lawsuit. Previous online reputation companies took our money but changed nothing. Fortunately, with Reputation Tuners, we saw measured improvement almost immediately and month over month.
Chantel G.Senior partner, consumer protection law firm“
With the Reputation Tuner’s staff, they created and coordinated content across several web and social platforms. Negative celebrity information was eliminated from Google’s page one results within the first 90 days.
Leo D.Reality TV personality
Straight answers
Let’s clear a few things up.
How can I get negative articles about me removed from Google?
Some content may be eligible for removal under a publisher’s or platform’s policies. Other material remains online. We assess eligibility first; when removal is unavailable, we can work to improve the visibility of accurate, constructive content. No agency can guarantee that every unwanted result will disappear.
Is it better to remove a negative search result or push it down?
Removal takes content off a website, or in some cases out of a search index. Suppression works to improve the rankings of other relevant pages so unwanted material becomes less prominent. A page can remain accessible even if it no longer appears on page one.
Can a reputation management company help me as an individual?
Yes. We develop plans for individuals, executives, founders, and businesses, with different priorities for personal name searches, corporate brands, and customer reviews.
How long will it take to improve what shows up when someone Googles me?
Timing depends on the strength of the existing results and the work required. Meaningful change can take months, and competitive searches can require sustained work over years. We establish expectations after reviewing your situation.
How much does online reputation management cost for my situation?
Scope depends on your search landscape, goals, and content needs. Start with a no-obligation conversation so we can recommend a suitable plan and explain its cost before work begins.
Let’s find your way forward
Your next chapter deserves to be seen.
Tell us what’s happening. We’ll help you understand your options and the next steps worth taking.
