Home / About us
The Avita approach

You talk.
We listen.
Then we plan.

Avita Group emphasizes understanding each client’s goals and obstacles before recommending a course of action. Reputation Tuners carries that personal, goal-driven approach into reputation work.

Let’s talk about your situation ↗
A marketing executive listens as two clients explain their reputation concerns across his desk
What’s behind the work

Discovery first.
A clear strategy after.

Avita Group’s Digital Summit method moves from research and measurement to setting priorities, implementation, and ongoing analysis. Its seven-step process connects immediate concerns with longer-term objectives.

Understand the landscape

Begin with discovery: your goals, obstacles, competitors, and current online presence.

Build around clear priorities

Connect analysis and tracking with a plan that addresses near-term problems and longer-term opportunities.

Keep learning from the results

Review progress, stay in conversation, and refine the work as conditions change.

Learn more about the parent agency’s approach on Avita Group’s About page ↗.

Meet the leadership

Experience with a personal stake in your success.

Brad Weber, Founder and CEO of Avita Group

Brad Weber

Founder & CEO
Avita Group

Brad’s career spans digital marketing, entrepreneurship, and reputation protection. He helped pioneer e-commerce services through Card.com and co-founded Interactive Telecom Network, where he served as COO and led teams across marketing, technology, and customer service.

He later co-founded BeNetSafe, which developed automated reputation management services for individuals, companies, and specialized government applications. He established Avita Digital in 2003 to help organizations build brands and protect their online reputations.

Brad’s interests include yoga, hiking, travel, and exploring new ways to serve clients.

Read Brad’s full Avita Group bio ↗
Scott Schalin, Chief Operating Officer of Avita Group

Scott Schalin

Chief Operating Officer
Avita Group

Scott’s digital marketing background combines creative leadership, business operations, and online growth. He helped launch Interactive Telecom Network as Creative Director and later became its President before the company’s sale to a public entity.

He subsequently served as President and Co-Owner of Herbal Groups, a direct-to-consumer health and wellness business. After 17 years, he sold his shares and became Avita Group’s COO, bringing experience across SEO, AI optimization, PPC, and client strategy.

Scott emphasizes listening to each client’s concerns and treating their goals with the care he would bring to his own business. Outside work, he enjoys cooking, music, workouts, and NFL football.

Read Scott’s full Avita Group bio ↗
Why the name Reputation Tuners?

Listen closely.
Bring the right story through.

Tuning is a deliberate process: understand the signal, recognize what is out of balance, and make thoughtful adjustments. That is how we approach the work of helping people and businesses present a fuller, more accurate online story.

Let’s find your way forward

Your next chapter
deserves to be seen.

Tell us what’s happening. We’ll help you understand your options and the next steps worth taking.

Start your reputation assessment ↗